MKT501 Strategic Marketing - Mod 4 SLP Essay Example | Topics and Well Written Essays - 500 words

MKT501 Strategic Marketing - Mod 4 SLP - Essay Example Even knowledge is not enough, as a potential consumer may have to be influenced by others or by the uniqueness of the product or service offering. In modern times, where different varieties of the same product or service are made available for different segments of the population, one may follow different strategies to create appeals or desires among different segments of the population, depending on its demographic, psychographic and lifestyle analysis (Kotler & Keller, 2011). Branding, advertising, personal selling, industrial selling and sales promotion and distribution efforts all constitute different types of promotion strategies for a product or service. Taking the example of a car as introduced in Module 1, we can see that advertising on television and billboards, sales promotion though different offers such as prizes in lucky draws connected with another product, and special deals available at car dealers are some of the methods that are used by automobile companies to induce people to buy their products. Of course, online advertising is another means to attract consumers of all types and income groups across the spectrum. Automobile companies usually show off their latest models inviting us to click their ads and browse the details of various models available. There is even a good market for second hand cars. As to the different marketing ploys used to attract different groups of customers, typically the higher income groups, celebrities and the t rend setters are shown the faster and sleeker varieties. Depending on the family size, a Pajero, a sedan or a Landcruiser may also be a good choice. On the other hand, while targeting a middle class family, a roomy and ergonomically designed car like a Camry would be a good choice. For the classier lot, a Lexus would be a good option. Similarly we have cars for the lower end as well, or those available at a discount being second hand cars. In this way the different segments of the market for

Children's views, needs, wishes and feelings are at the heart of Essay

Children's views, needs, wishes and feelings are at the heart of national legislation and international agreements and convent - Essay Example From such international law, the Convention on the Rights of the Child has been specifically drawn. The Vienna Declaration and Programme of Action also provide various legal guidelines on the protection of children’s rights and welfare. For various states, specific provisions are laid out, including the Equal Protection Clause in the US, the basic rights of children as protected by the 14th Amendment of the US Constitution. More provisions on the protection of these rights are also specifically indicated by various countries. These laws and policies seek to protect children from human rights violations, treating these children as vulnerable members of society. This paper is based on the premise that children’s views, needs, wishes and feelings are at the heart of national legislation and international agreements and conventions. In relation to current policy, this essay shall critically discuss the implications of such premise for early years’ practice among chil dren. First, an initial overview of childhood needs, views, and feelings in relation to national laws and conventions will be presented. Secondly, a discussion on children’s human rights as guaranteed by the UN and other legislative bodies shall also be presented. Thirdly, this essay will also provide the considerations made for children’s feelings and needs in relation to the specific laws and conventions. Fourth, the No Child Left behind Policy of the US will also be discussed in order to detect current trends in children’s rights policies. Fifth, a relationship between the NCLB and the international conventions will be considered. Sixth, the impact of these laws on the improvement of children’s welfare shall be presented. Finally, this essay shall end with a summary and a conclusion of the different points discussed and detailed. Body Overview of childhood needs and feelings Children’s feelings and needs have been brought sharply into internatio nal focus and attention during the First World War when millions of children experienced significant hardships as a result of international human conflicts (Fortin, 2003). In effect, the sufferings of these children served as the foundation for children’s rights. Eglantyne Jebb had a crucial role in the establishment of the 1924 Declaration of the Rights of the Child (Glendon, 2002). These rights were primarily based on her Christian faith (Glendon, 2002). The foundations of children’s rights then were on the protection and nurturing of the child, securing their moral privileges including their need for love and understanding (Fortin, 2003). Various rights are granted to humans, especially as soon as they reach the age of majority. One of the most important rights granted to these humans include the right to vote; however, children or minors below the age of 18 are not granted this right. In general, children do not seem to have control of the things which happen to th em or the matters which concern them (Fortin, 2003). This is very much apparent in daily situations and activities including school, religion, and upbringing. School subjects are compulsory for them to attend and study, mostly based on their location; moreover, for most children until the age of 14, their religion must be that which is inherited from their parents (Fortin, 2003). Parents decide,